Market Booths
Sunday, July 13, 2025
Don’t miss over 50 lively booths serving up authentic French flavors, gourmet treats, chic lifestyle finds, and must-have retail pop-ups—all on Madison Avenue.
Sunday, July 12, 2026
New Yorkers’ favorite summer festival is back! Bastille Day returns to Madison Avenue on Sunday, July 12, with this year’s vibrant theme: Artistic Revolution. From noon to 5 PM, Madison Avenue from 59th to 63rd Street will transform into a celebration of French culture, creativity, and joie de vivre. Visitors can eat, shop, and play à la française while enjoying live performances, complimentary outdoor activities including arts & crafts and dance workshops on our pop-up lawn, exclusive film screenings, tasting parties, and more than 50 booths featuring the very best in French cuisine, artisan goods, and unique discoveries.
New this year is the Carnaval des Animaux!
Step into the whimsical world of the Carnaval des Animaux, a playful celebration of our beloved furry companions! This lively event will feature a pet costume contest and a glamorous animal parade along our red carpet, where pets and their owners can show off their most creative looks in true French festival style. From chic pups to fabulous felines, the Carnaval des Animaux promises an afternoon filled with charm, laughter, and unforgettable photo moments. Please note that, for the comfort and safety of all guests, participation is limited to animals with fur or hair only, so no reptiles or insects permitted.
Sunday, July 13, 2025
Don’t miss over 50 lively booths serving up authentic French flavors, gourmet treats, chic lifestyle finds, and must-have retail pop-ups—all on Madison Avenue.
Premium shopping returns to The French Garden, located between 61st and 62nd on Madison, showcasing more than a dozen luxury shops including exclusive beauty and food items from Président, Angelina Paris, Café d’Avignon, Cartolina Nantucket, Mille-Feuille Bakery, Printemps New York, and more.
L’Alliance New York Bastille Day will once again be the finishing point for The Greater New York Citroën & Velosolex Club’s Annual Bastille Day Rally & Rendez-Vous. Get a close-up look at classic models of the popular French carmaker on 60th Street, right in front of L’Alliance New York!
A lively mix of performances, hands-on art, and pop-up experiences will bring 250 years of French-American creativity to life, celebrating the rule-breakers, risk-takers, and the avant-garde spirit that connect both cultures. Expect bold, interactive moments that invite everyone to experiment, create, and join in the spirit of revolution.
Sunday, July 12, 2026
Explore a curated blend of French food, artisan crafts, unique finds, and family-friendly fun, with 50+ food and lifestyle purveyors bringing something for everyone to Madison Ave.
Sunday, July 12, 2026
L’Alliance New York is the center for French language and francophone cultures. Visit one of our info booths to learn more about our French classes for kids and adults, membership, upcoming film screenings, performances, library, and more, with a special Bastille Day deal!
Sunday, July 12, 2026
Pack your bags for the Côte d’Azur! Stop by one of L’Alliance New York’s booths to enter for a chance for you and a guest to win an all-expenses-paid trip to Cannes.
Sunday, July 12, 2026
Celebrate Bastille Day in style with Artistic Revolution, an afternoon tasting party at L’Alliance New York’s Skyroom where French flavors meet bold creative expression. Immerse yourself in a dynamic culinary and cultural experience inspired by innovation, artistry, and the spirit of reinvention.
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