Rental FAQs
and Guidelines

Choosing your date(s), venue(s), and options/quote

The easiest and fastest way to get the process started is to fill out our online inquiry form. We have compiled all essential questions about your event for you to answer. It only takes a few minutes and will give us a better understanding of your ideal event.

We will then get back to you with a quote and catering options, if needed. We can also set up an in-person tour of our spaces.

We will support you in the development of your event to make sure your needs are met.

If you need a bit more time to finalize your plans, we can always put a soft hold on a venue for you to give you the time you need.

Moving forward with the event / contract

Once the quote and options proposed are all set, we will prepare your contract.

Once signed, we will lock in the venue(s), date(s) and schedule the necessary staff for your event (house manager and all front the house staff, production team, sound and light engineers, projectionist, box office staff, etc.).

The contract needs to be returned and signed in a timely manner so we can proceed with blocking your dates and working on the technical and staff subtleties of your event.

Our policy requires a deposit to be sent along with the signed contract. The deposit amount represents 50% of the total cost of the event. We accept payments made by credit cards, checks and wire transfers.

Finalizing the preparation of your event

Once the contract is signed, we will put you in touch with our technical team if needed to make sure all your questions are answered and set up finalized.

Our events manager is also at your disposal to respond to your every need to guarantee a smooth and successful event.

General Informaation

L’Alliance is happy to take care of all your ticketing needs. Our full-service Box Office is open for window sales 3 hours before each event (1 hour before if event starts at or before 1pm). Tickets can also be purchased at the L’Alliance Library (22 East 60th Street, 2nd Floor, New York) during the following hours: Tue-Thu 11:30am-7pm and Sat 10am-3pm.

On the day of your show, our Box Office windows will stay open until a half hour after your scheduled curtain time. If your event is on a Sunday or a Monday, we will work out the specific hours the Box Office will be open to service your event with you based on the curtain time, and specific needs of the type of event you are producing. Tickets are also available 24 hours a day on-line via Ticketmaster. Tickets may not be sold through any other website. In all of your marketing pieces, please direct your buyers to purchase tickets via our Box Office and Ticketmaster. Please read the following rules and guidelines very carefully and advise those involved in your production of their deadlines.

Customer Fees

Our Box Office accepts cash and credit cards (American Express, MasterCard and Visa) as payment for tickets. Patrons purchasing tickets online will be charged a per-ticket service and handling fee that is scaled based on the ticket price. This fee is added to the ticket price. This fee does not apply to walk up sales. Ticketmaster does not take a percentage of your ticket sales or an event set-up fee. All monies made by them come from the Patron paid fees.

Facility and Credit Card Fees

All advertised prices must include L’Alliance’s $1.00 Facility Fee. This fee is deducted regardless of how the ticket is sold. Complimentary tickets are not subject to this fee.

Holds

If you need seats to be held for subscription orders, media, etc., or if any seats will be displaced by equipment, etc., you must notify the box office using your Ticket Order Form prior to putting your show on sale. Once tickets have been sold, you must contact the Box Office to add or delete holds, as available. Please note that any videotaping of the performance will displace seats. The Ticket Order Form specifically outlines which seats will be lost to various technical needs.

Theatre House Seats

L’Alliance New York reserves the use of 4 tickets in the Florence Gould Theater. For reserved seating events, these are Row H Seats 101-104. These will be released for general sale on the day of show if they are not used. L’Alliance is also required by the ADA law to hold back a certain number of wheelchair locations which will be released for general sale on a progressive basis if they are not used. In the Florence Gould Theater, these seats are all located in Row O. The Florence Gould Theater can accommodate up to 8 persons in wheelchairs.

Pricing Discounts

If you are offering any discount to members of an organization, you must notify the Box Office manager in writing. Ideally all discounts will be conceived prior to putting your show on sale as part of its initial build, as adding discounts/promo codes after an event is on-sale can create delays in implementation.

Complimentary Tickets

You will need to present a typed alphabetical (by last name) Complimentary Ticket List to the Box Office. For general admission shows this must be done no later than three hours prior to curtain. For reserved seating shows this must be done by noon the day of the event. The Box Office manager will be happy to provide you with a template for your Guest List.

Day of Show

You must have a designated ticket representative stationed in close proximity to the Box Office beginning no later than one hour prior to curtain. This person must be available to the Box Office Manager at a moment’s notice and must have the authority to handle problems with consigned seats and to authorize emergency comps.

Unclaimed Will Call tickets and Guest List tickets will be left in the care of the House Manager for the remainder of the evening. At the end of the show, the House Manager will retain the unclaimed tickets for the Box Office staff to adjust COMPS and file the paid tickets in their unclaimed ticket box.

If you require extra Box Office service for a second act, marathon, etc., you must notify the Box Office manager and our Sales and Events Manager no less than two weeks prior to your show.

Sales Updates and Reports

Our Box Office manager will set up daily auto-reports for you from Ticketmaster once the event is on-sale. Auto-reports will include all sales made by all channels. Box Office staff can provide you with periodic updates of Ticketmaster buyers upon request, and after your event has closed will send you a complete Buyer list with contact information for your future marketing needs. Patrons who purchase directly at the Box Office as walk-up sales do not get their names recorded.

Settlement

The Box Office Settlement Report will be issued to you no later than 4 weeks after the date of your final performance. If you have a recurring production with multiple performances over the course of a month, an appropriate settlement schedule for completed performances will be worked out with you. L’Alliance receives funds from Ticketmaster one week after the close of an event. Any outstanding invoices for last-minute Technical, House Management, or Catering needs are collected and turned in to our Accounting Department in this time. Our accountants review all items, creating the Box Office Settlement Report, line iteming any and all costs that may need to be deducted from the Box Office Gross. The report is then sent to you for review. Upon your acceptance with returned, signed copy, we will issue payment either by direct deposit or check.